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Articles tagged Jay Rosen (95)

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“It’s important to speak truth. It’s not that important to speak about truth as part of your brand.”
The public research project analyzed membership projects worldwide. They found successful communities were fixated on learning what their members value.
It gives a framework and place to begin, recognizing that no outreach plan will work for everyone so it’s necessarily an iterative, step-by-step process.
“Subscribers pay their money and get access to a product. But members join the cause and participate because they believe in it.”
“Keep in mind that, especially in a campaign like this, tons of people talk about what we’re trying to do. So the idea that you can keep all these people on message all the time would be kind of totalitarian, right?”
An interview with researcher C.W. Anderson: “You do have to wonder how long we can keep up before people have a nervous breakdown.”
Ad-free, member-funded, and Dutch: The team behind the breakout success De Correspondent is translating its ideas into English (and Judd Apatow is on board).
“We want to find people who recognize the potential of the audience, and are looking to capitalize on this potential and pull together a learning group to try some things and see what emerges.”