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“Subscribers pay their money and get access to a product. But members join the cause and participate because they believe in it.”
“Keep in mind that, especially in a campaign like this, tons of people talk about what we’re trying to do. So the idea that you can keep all these people on message all the time would be kind of totalitarian, right?”
An interview with researcher C.W. Anderson: “You do have to wonder how long we can keep up before people have a nervous breakdown.”
Ad-free, member-funded, and Dutch: The team behind the breakout success De Correspondent is translating its ideas into English (and Judd Apatow is on board).
“We want to find people who recognize the potential of the audience, and are looking to capitalize on this potential and pull together a learning group to try some things and see what emerges.”
It’s built a membership-driven model that produces trust, connection, and good journalism. But can it extend that approach to the hurly-burly of the American media market?
The NYU professor explains why he’s working with De Correspondent on its U.S. launch — and why figuring out a trusted membership model is key to journalism’s future.
A leadership void in newspaper companies has opened up local journalism further to private equity firms looking to vacuum out profits.