Nieman Foundation at Harvard
HOME
          
LATEST STORY
Newsonomics: This is how the 5 biggest newspaper chains could become 2 — and it all comes down to one day, June 30, 2020
ABOUT                    SUBSCRIBE
June 4, 2013, 10:05 a.m.
LINK: pressthink.org  ➚   |   Posted by: Joshua Benton   |   June 4, 2013

Jay Rosen writes about how history of the The New York Times’ paywall is being reshaped after the fact. His argument is with a quote from NYT Co. CEO Mark Thompson, speaking at Columbia’s business school graduation, about the paywall’s reception two years ago:

The consensus among the experts was that it wouldn’t work, was foolhardy in fact and not needed. People just weren’t prepared to pay for high quality content on the internet and, besides, wasn’t digital advertising enough — wouldn’t it grow until, just as with print advertising in the golden age of physical newspapers, it alone was enough to support America’s newsrooms?

Here’s Jay:

The part I put in bold is bad information. In my view it should not have been passed along by Mark Thompson to the graduates of one of the world’s leading business schools.

Jay’s post is a useful corrective. Lots of Nieman Lab material (and me) quoted in there.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: This is how the 5 biggest newspaper chains could become 2 — and it all comes down to one day, June 30, 2020
Worse, the two left standing could be run by hedge fund guys with little interest in more than the bottom line.
In 2020, podcasts will be able to win Pulitzers (oh, and radio too)
No word yet on whether the ceremony will be sponsored by MeUndies, ZipRecruiter, or Squarespace.
News outlets are getting (somewhat) better at handling Trump’s false statements, a study shows
Plus: How Facebook’s changed (or not) since 2016, fact-checking outside newsrooms, and misinformation is polio’s best friend.