It has a much better chance of success than CNN+ ever did. But it still has to convince people its work is distinctive enough to break out the credit card.
The cable news network plans to launch a new subscription product — details TBD — by the end of 2024. Will Mark Thompson repeat his New York Times success, or is CNN too different a brand to get people spending?
It now makes more revenue from digital than from print and continues to add new subscribers at a record pace. But its brutal COVID-driven drop in advertising will be echoed all across the industry.
“Engineering now is the second largest functional area at the New York Times, only behind journalism, and the largest function by far on the business side.”
The “failing” New York Times’ news operation now employs more than 1,700 journalists, up nearly 50 percent from a decade ago. It has nearly 5 million subscribers, triple its print-era peak. Now it’s preparing to up the price.
“I believe that if you’re producing journalism of value, there is no reason to expect that consumers wouldn’t be prepared, in some way, to support that — potentially to pay for it. And that’s probably, ultimately, true of regional and local journalism as well as national and international journalism.”
Doctor, Ken. "Newsonomics: With an expanding Wirecutter, The New York Times is doubling down on diversification." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 4 Oct. 2018. Web. 28 Nov. 2024.
APA
Doctor, K. (2018, Oct. 4). Newsonomics: With an expanding Wirecutter, The New York Times is doubling down on diversification. Nieman Journalism Lab. Retrieved November 28, 2024, from https://www.niemanlab.org/2018/10/newsonomics-with-an-expanding-wirecutter-the-new-york-times-is-doubling-down-on-diversification/
Chicago
Doctor, Ken. "Newsonomics: With an expanding Wirecutter, The New York Times is doubling down on diversification." Nieman Journalism Lab. Last modified October 4, 2018. Accessed November 28, 2024. https://www.niemanlab.org/2018/10/newsonomics-with-an-expanding-wirecutter-the-new-york-times-is-doubling-down-on-diversification/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/10/newsonomics-with-an-expanding-wirecutter-the-new-york-times-is-doubling-down-on-diversification/
| title = Newsonomics: With an expanding Wirecutter, The New York Times is doubling down on diversification
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 4 October 2018
| accessdate = 28 November 2024
| ref = {{harvid|Doctor|2018}}
}}
