Nieman Foundation at Harvard
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Facebook’s attempts to fight fake news seem to be working. (Twitter’s? Not so much.)
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“It’s not just an initiative — it’s an opportunity for others to join to address these challenges for local news, around the country and in Philadelphia.”
“Ultimately, our sustainability as a news organization will depend heavily on…fellow Texans who believe enough in our mission to invest in it.”
“People aren’t persuaded by logos or messages conveying what’s at stake, and they want to sign up for free newsletters more than they want to pay for a subscription.”
The newspaper tariffs are dead. How big a difference will that make to those whose businesses still depends on dead trees?
“If the Post is like Amazon, happy to sell individual slices of its vertically integrated whole, the Times is perhaps more like Apple, bringing its ethos and voice to a more diverse array of products.”
The three sites together are “just south of 1,500 paying customers,” 60 percent of whom are signed up as recurring contributors (of these, the average annual contribution is around $115 or $120). Denverite, which launched its program first, has around 900 members.
One finding: “Need-to-know material converts (related to how to live your life, understand the world), while nice-to-know (guides, arts, reviews) converts badly but is key for retention.”