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“The media is in crisis”: Jonah Peretti lays out his vision for a more diversified BuzzFeed
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The Facebook-Google duolopy has become an intractable problem for media companies today. BuzzFeed thinks more diversified revenue streams are a partial solution.
It’s become unusually ingrained into the local news ecosystem for a statewide nonprofit news outlet. “Every time we get two nickels rubbed together, I hire another reporter.”
A Kickstarter campaign aims to raise $500,000 before January 8 to try to buy back and relaunch Gawker.com, which will be owned by a newly established nonprofit Gawker Foundation.
Like fellow Seattle mainstay KEXP, GeekWire has leveraged its local coverage into international relevance — all the while making itself indispensable to its bedrock Seattle readership.
“It’s called local news for a reason.”
“We have to find new and creative ways to not replace a client’s Google and Facebook spend but find our own portion of it.”