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How can local TV news fix its young person problem? Maybe it needs to look more like Vox
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Surprise: “Subscribers who read many stories per visit and read them thoroughly were no more likely to keep their subscriptions than those who skimmed.”
In an industry where expense reduction is the prime strategy, much more consolidation is likely on the way. Little regulation prevents it, and the financials all favor it.
“Right now, there isn’t actually a specific bug that is happening. That’s what’s driving us a little crazy.”
“The restructuring we are undertaking will reduce our costs and improve our operating model so we can thrive and control our own destiny, without ever needing to raise funding again.”
“Here we are in 2019 and while it may be easier to read a free digital copy or an article that your friend shares, a quality, printed publication showcasing your state is VITAL.”
Could the moves presage the major rollup that’s been increasingly talked about in America’s now-in-play, ever-struggling daily newspaper industry?
“We made a lot of investments over time that we knew were never going to be grand slams, but that we thought could be good sustainable, viable doubles that were actually solving a really important problem in this space.”
Campbell Brown: “We are going to continue our work with head publishers. We’re not backing away from that, but it is a shift to local and an emphasis on local that is new for us.”
Well, except maybe Google.