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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Wall Street Journal / Benjamin Mullin / Jan 11
“In several cases, audience numbers Nielsen provided digital publishers through Digital Content Ratings are dramatically higher than those provided by comScore‚Äôs Media Metrix Multi-Platform product. Mic reached 11.9 million unique visitors in October, according to comScore; Nielsen reported they reached 40 million people. PopSugar reached 34 million unique visitors in October, according to comScore; Nielsen reported they reached 80 million.”
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