We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Wall Street Journal / Benjamin Mullin
/ Jan 11“In several cases, audience numbers Nielsen provided digital publishers through Digital Content Ratings are dramatically higher than those provided by comScore’s Media Metrix Multi-Platform product. Mic reached 11.9 million unique visitors in October, according to comScore; Nielsen reported they reached 40 million people. PopSugar reached 34 million unique visitors in October, according to comScore; Nielsen reported they reached 80 million.” —
Tags:
analytics,
comScore,
metrics,
Nielsen
