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How Invisibilia and NPR One are creatively cross-promoting one another on digital platforms
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“No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running.”
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“From a purely intellectual, journalistic standpoint, what I think is most fascinating about this is that everybody is more or less covering the same thing, but from their own unique media perspective.”
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“What you don’t want is the brands to disappear in some kind of homogenized platform. It’s not just that we don’t want it — I think readers don’t want it. They feel the degree of loyalty.”
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Pew’s annual survey of the news media shows that trends of mobile consumption and platform domination are ongoing.
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The British paper is unveiling the latest iteration of the tool, Roboblogger, for the European Championship, which kicks off Friday.
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Plus: Midroll’s CEO steps down, Malcolm Gladwell goes audio, and how voice assistants (Siri, Alexa, Cortana) could impact NPR’s drive time programs.
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“For a long time, I’ve wanted to try to put more data and quantitative analysis behind some of the claims and questions we ask around underrepresented and misrepresented stories in online spaces.”
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Platforms aren’t neutral — but it’s not just a digital problem.