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From Nieman Reports: The powers and perils of news personalization
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Articles tagged Google (366)

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News personalization could help publishers attract and retain audiences — in the process making political polarization even worse.
Plus: 60dB goes to Google, waiting (and waiting) for Apple’s new analytics, and the best podcast-related reads of the past few weeks.
“We’re also exploring how Google’s machine learning capabilities can help publishers recognize potential subscribers and present the right offer to the right audience at the right time.”
Will more than 2 percent of digital readers ever pay for news? “There is a whole universe living between ads and subscriptions.”
His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
That’s the argument of the BBC’s Trushar Barot, who believes voice AI is the biggest technology revolution that the news industry is missing — and that it’s not too late to do something about it.
Is Tronc’s acquisition of the New York tab a linchpin to a national strategy, or just another declining property to add to its portfolio?
“When young people start working for traditional media, they lose their edge, which is why it’s crucial from Mediati’s point of view to recruit young people before they get corrupted.”
“We want to help newsrooms pull content in, which is exactly the opposite of what newsrooms have been doing: pushing content out.”