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Articles tagged iPhone (122)

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Apple, like Google, is using its position in the browser market to try to control elements of the advertising market.
“We’re gonna make some history together today” — he wasn’t wrong. Joseph Lichterman
Probably a few adapters and a little more hassle for some.
Publishers can get a 21 percent jump in the revenue they get to keep from long-term customers — but is the subscription space on iPhones and iPads about to get too crowded?
“The content type is always messages, and that’s always true whether you’re getting the message inside the app or as a notification.”
The news was mostly bad for publishers and news organizations last year.
Embracing distributed content: “Sometimes we’re going to reach consumers on our own platforms, and sometimes we’re quite happy for that to be on other people’s platforms.”
From newspapers for sale to a new wave of paid content; from ad blockers to Watson; from article particles to cutting back on print.
“That’s what we can do, as a platform: be really responsive to what publishers want out of us.” Also coming up: A major move into international markets.
The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.