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Articles tagged Midroll Media (19)

Plus the three most interesting podcast companies out there today.
Plus: Gimlet launches a history show, DGital Media rebrands, and the launch of a new “improvised sci-fi sitcom.”
Plus: Radiotopia’s Millennial comes to a close, another podcast-to-TV adaptation, and reaching the growing audience of young, middle-class Latinos.
Plus: Shows aimed at kids seem to be doing well, the beginnings of a launch playbook for independent podcast studios, and the dangers of podcast pledge drives.
Plus: A new crop of studios, the growing prospects for podcasts for kids, and Nashville throws a “podcast party.”
Plus: Radiotopia finds expanding a donor base a different challenge than starting one, NPR refocuses for innovation, and The New York Times reaches its youngest audience ever with podcasts.
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Getting revenue directly from listeners is not an immediate priority for most podcast companies. But when payment does arrive, will the money go mostly to producers, networks, or platforms? Part 3 of a five-part series on the business of on-demand audio.
Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
Through its early history, podcasting seemed separated from the waves of change happening in other sectors of digital media. But today, it’s increasingly facing the same questions. Part 1 of a five-part series on the business of on-demand audio.