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Articles tagged Midroll Media (20)

Through its early history, podcasting seemed separated from the waves of change happening in other sectors of digital media. But today, it’s increasingly facing the same questions. Part 1 of a five-part series on the business of on-demand audio.
Digital still makes up a sliver of Scripps’ revenues, but the company is making big investments in podcasts.
Plus: Parsing the RadioPublic announcement; premium podcast subscriptions; Bill Simmons oversimplifies things.
Plus: A middle ground in appeals for data; BuzzFeed’s politics podcast for the non-wonk; reservations over dynamic ad insertion.
After WNYC abruptly canceled the show, creator Hillary Frank was “floored” by how many other podcast networks wanted to partner with her: “It was unthinkable, five years ago, that I could make a living making a podcast.”
Plus: Scripps wants to expand Earwolf beyond comedy; NPR’s on-demand audience grows, while live-streaming stalls; Modern Love becomes a podcast; and more.
“On the one side, you have podcasts-as-the-future-of-radio, and on the other side, you have podcasts-as-an-extension-of-blogging.”
“The variety of companies that were brought on-stage collectively offered a broad range of content types — thus broadening the narrative of what podcasts are and what podcasts can be.”
“There’s a transaction cost associated with podcasts for every listener. It’s a commitment, a choice. You don’t do it for something you just don’t care that much about.”