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Articles tagged pay wall (18)

nytimes-cocacola-polar-bear-screenshot
With Coke’s “Arctic Home” campaign, the paper finds a new way to reach an increasingly distributed audience.
May 27, 2011
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tweets
For McClatchy’s new head of news strategies, analytics and social traffic bolster good journalism
“It’s a beautiful thing when the powerful, public service, noble interests of journalism actually align with your business model.”
0The Information is offering members a perk: an exclusive trip to “meet the right people” in China
The $399-a-year site covering the tech industry expects subscribers to pay their own way, but promises access to “people only the most well-known execs typically meet.”
0From Nieman Reports: How news outlets are harnessing the power of video games for journalism
As digital technology allows more and more of our lives as consumers to be framed as play, scoring points or competing with others, companies of all kinds have been incorporating games into their strategies.
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