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Seeking “innovative,” “stable,” and “interested”: How The Markup and CalMatters matched up
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Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.
“It came out of a sense that there were some really important topics with impacts on human beings that didn’t get as much coverage in traditional journalism sections and pieces.”
The Vox Media shopping site is also trying to diversify its audience beyond young women.
Vox wants to move beyond the web page to tell compelling stories.