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May 4, 2016, 11 a.m.
Mobile & Apps
LINK: www.snapchat.com  ➚   |   Posted by: Shan Wang   |   May 4, 2016

Vox Media announced a bunch of new partnerships Wednesday (see: corporate synergy), including a new partnership between SB Nation and Telemundo to create “the first-ever mobile, bilingual sports property to reach Hispanic millennial sports fans,” and an expanded partnership with Snapchat to include content from all eight Vox Media brands on its Discover channel. Vox also said it would be building out a “Snapchat Studio” focus on creating content from sites like The Verge and Racked, in addition to Vox.com.

Vox.com launched on Snapchat Discover in November, and early on hired dedicated Snapchat producers to craft stories for the platform. Vox Media also hired Awl network co-founder Choire Sicha as director of partner platforms in February, specifically to help refine the company’s strategies when it comes to dealing with places like Snapchat and Facebook and Google.

Other partnerships announced today include ones between SB Nation and NBC Sports, Curbed and Bravo, and Vox Entertainment and FYI (a division of A+E Networks) — Vox Media’s first foray into television. From the release:

Vox Entertainment, Vox Media’s Los Angeles-based programming and development division, and FYI, a division of the A+E Networks, announced today that FYI has greenlit a new home genre series “Prefabulous” (working title). The show is Vox Media’s first brand extension to television, and will focus on America’s next big trend in real estate: prefabricated homes. “Prefabulous” (w.t.) will be produced by Vox Entertainment, and Curbed, Vox Media’s real estate and home brand, will partner with FYI to provide unique editorial, creative and promotional elements for the series. Production begins immediately on eight half-hour episodes.

SB Nation and NBC Sports have joined forces to develop and distribute comprehensive digital coverage around NBC’s Sunday Night Football,, including a slate of original digital video series created by SB Nation and NBC Sports, dedicated up-to-the moment social coverage and content, and custom branded content produced by Vox Creative, Vox Media’s brand solutions division. Through this collaboration, brand marketers will have unprecedented reach to audiences live-streaming games on NBCSports.com, and highly engaged NFL and team fan communities on SB Nation.

Curbed and Bravo announced a new digital collaboration: Curbed will curate a new home-themed section on BravoTV.com, focused around Curbed’s recently relaunched vision “Love Where You Live.” The collaboration, which will launch in fall 2016, will also include on-air promotions by Bravo and branded content opportunities produced by Vox Creative.

Last month, Vox and NBC Universal launched an advertising marketplace called Concert. The close partnership between the companies kicked off in August of 2015 when NBC Universal invested $200 million in Vox Media (it also invested in BuzzFeed).

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