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Articles tagged social media optimization (11)

When radio ratings got more precise, it changed how programmers saw their audience. Are podcasters heading for something similar?
The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
The new site gives users several prewritten tweets to choose from at the top of an article and continues the shift toward an article-page-centric ethos for digital news design.
“We’re producing journalism which is distributed through channels, as opposed to publications. That’s the fundamental change and the key to understanding how to survive the change.”
The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @nytimes in 2013.
Why are publishers playing Facebook’s game? What’s in it for them?
February 28, 2011