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Articles tagged Spirited Media (12)

6AM runs six sites in four states across the Southeast, in areas “where they are not big enough to have multiple daily papers, yet they are big enough to have a huge life force and a huge heart.”
The three sites together are “just south of 1,500 paying customers,” 60 percent of whom are signed up as recurring contributors (of these, the average annual contribution is around $115 or $120). Denverite, which launched its program first, has around 900 members.
Plus: Digital First’s owner gets sued for alleged bad behavior, The Athletic looks to get huge, and Advance newspapers start poking at paywalls.
After combining with Denverite, the company behind Billy Penn and The Incline hopes to prove its events-heavy model can work in a dozen or more cities.
“You have an event that goes really well. You send 175 ambassadors out of your event thinking it was awesome, saying ‘I love Billy Penn’s events.’ And on top of that, you make money doing it.”
Like Billy Penn in Philadelphia, the Pittsburgh site will focus on attracting a younger audience through events and aggregation in addition to original reporting.
“We want to improve our reporting, and this is one way we can get feedback from and learn from some of the most storied brands in journalism.”