Take two simple words: online advertising and replace them with “digital marketing.”

Within that simple word change,we see a world shifting, and one of huge, fundamental importance to news publishing.

[It's one thing for NGOs to get into the news-producing business; it's another for their news to get noticed. Here Larry Kirkman and Laurie Moy explore the case of one NGO, OneWorld.net, and how its partnership with megalith Yahoo! News has put its work before an entirely new audience. This is the fifth part of [...]

From direct mail to web design, A/B testing is considered a gold standard of user research: Show one version to half your audience and another version to the other half; compare results, and adjust accordingly. Some very cool examples include Google’s obsessive testing of subtle design tweaks and Dustin Curtis’ experiment with direct commands and [...]

Tom Curley, president and chief executive of The Associated Press, was in China last week for a government-sponsored media summit, where he compared digital content to NCAA basketball and explained the AP’s plans to build revenue online. But Curley was far more revealing when he spoke without a prepared text on October 6 at the [...]

“I’m not saying Google’s an enemy, all right?” the chief executive of The Associated Press, Tom Curley, was telling a few people in Hong Kong on Tuesday. “I’m saying they were brilliant, and we didn’t, collectively, license as aggressively as we could have. So now there’s this moment, and the two of them are competing.” [...]

As the digerati arrived in San Francisco yesterday for the Online News Association’s annual conference, I stopped by the job fair to see who was looking for recruits in this awful journalism job market. Oh, there were some old standbys — among them, Gannett Co. and The New York Times — but the busiest and [...]

The Newspaper Association of America cast a wide net this summer in seeking proposals for generating online revenue. Their request went out to many of the firms we’ve been covering closely but also several tech companies that aren’t exactly in the thick of the news industry, including Google, Microsoft, IBM, and Oracle.
I thought there was [...]

As news organizations roll out their coverage plans for Sonia Sotomayor’s Senate Judiciary Committee hearings next week, some interesting innovation is coming from a player some critics have labeled stodgy: the Associated Press.
AP is promising readers insider access to the toughest ticket in Washington with the Twitter feed AP_Courtside. Some tweets will respond to [...]

Behold the power of Yahoo: A link at the top of the site’s front page helped send more than 9 million page views to The New York Times in the span of two hours last week, breaking records for web traffic at the newspaper. That’s per a memo sent to staffers this morning, which said [...]

Remember? Two months ago, Associated Press chairman Dean Singleton said his organization would take a firm stand against unlicensed use of its content and that of its members. “We are mad as hell,” he declared at the AP’s annual meeting in San Diego, “and we’re not going to take it any more.”
Singleton is a newspaper [...]

Last time we checked in with Talking Points Memo, which was December, the political news site planned to get serious about in-house advertising sales as it added reporters in Washington. Since then, TPM hired its first vice president of sales, Diane Rinaldo, and vastly accelerated the site’s advertising revenue. (Expanding in D.C. has not been [...]

In case the Lab is your introduction to the Nieman Foundation, we’re actually best known for our annual class of Nieman Fellows. They’re a group of 20-30 top-notch journalists — half American, half from around the world — who get to spend a year studying the subjects of their choices here at Harvard, while being [...]

The Wichita Eagle’s Kansas.com was the 15th-most-visited American newspaper site in February, according to Nielsen Online. That’s remarkable, considering that the Eagle has never previously cracked the top 30.
What happened? A prominent link on Yahoo’s front page February 13 caused an astounding wave of traffic to the Eagle’s 389-word story about a student who caught [...]

Here’s the newest part of my interview with Jay Hamilton, author of this month’s Nieman Journalism Lab book club selection, All the News That’s Fit to Sell. Here we’re talking about Chapter 7, which focuses on what we can learn from the economics of online news around 2000. Our topics include:
— How the power-law graph [...]

Rich Miller at the blog Data Center Knowledge — I’m sure you’re all reading it on a daily basis anyway — has a good post about how news web sites are prepping for the onslaught of traffic coming tonight. Three highlights:
– He seems to hint at potential trouble for FiveThirtyEight and other sites “hosted on [...]