It’s official: Verizon has acquired Yahoo. The companies finally announced the $5 billion deal early Monday, after weeks of rumors all but confirmed the news. The move finally puts to rest the years of speculation about the web pioneer whose fate has looked increasingly grim. For Verizon, which acquired AOL last year, it marks yet another major investment in not only content but ad tech as well.

The move also has some implications for the digital publishing industry as a whole, which will no doubt see some significant shifts thanks to the deal. Here are a few takeaways.

• Are 20-year old tech companies really that different from legacy publishers who migrated to the web? Perhaps not.
  

  Legacy online publishers suffering the same fate as legacy print publishers. https://t.co/4dBNzpK8sA

  — David Skok (@dskok) July 25, 2016

• It’s worth noting that even Yahoo, despite its massive size, struggled to nail digital video:
  

  So are we all sharing our favorite how-Yahoo-messed-up stories today? Here's mine about video! https://t.co/FtOXavXR2U via @digiday

  — Sahil Patel (@sizpatel) July 25, 2016

• Also: Change is hard, especially for big companies. Could Yahoo’s fate have been averted? Perhaps not.
  

  Yahoo was a great company where a lot of good people did good work. Nothing in tech lasts forever.

  — Benedict Evans (@BenedictEvans) July 25, 2016

  Big lesson from Yahoo is that if you won the last platform and are on the cusp of a new one you're not built for, you might want to sell.

  — Josh Constine (@JoshConstine) July 25, 2016

  @eringriffith It was hard to imagine that about aol or yahoo 20 years ago.

  — Michael Schein (@MichaelSchein1) July 25, 2016

• Yahoo’s troubles also offer a reminder that scale isn’t everything. Yahoo site traffic just trailed behind traffic to Facebook in the U.S. in May, according to comScore. AOL head Tim Armstrong, however, argues that scale, on the contrary, is the only way at AOL and Yahoo can keep up.
  

  In the end, Yahoo was done in by Google and Facebook. https://t.co/gNIUluJ3lM pic.twitter.com/UMhb5X2bcu

  — NYT Business (@nytimesbusiness) July 25, 2016

• Verizon, which already owns a handful of big media sites via its AOL acquisition, now owns a few more. So far, though, Verizon plans to keep them separate. Still, there are residual concerns about the telecom giant having such a major stake in news, thanks to its mishandling of tech site SugarString.
  

  So Verizon will own:

  Flickr
  Tumblr
  Huffington Post
  Engadget
  TechCrunchhttps://t.co/wDjl4utdPp

  Plus all the Yahoo-branded sites. Eep.

  — Brian Barrett (@brbarrett) July 25, 2016

  Reminder, AOL sells the MSN properties as well. So now Verizon "owns" the legacy big three portals.

  — Keith R. Hernandez (@keithrhernandez) July 25, 2016

  Yahoo News and HuffPost will not be merged, though HuffPost links are likely to start showing up on Yahoo News more.

  — Alexander C. Kaufman (@AlexCKaufman) July 25, 2016

  With @verizon buying @Yahoo remember: Verizon once launched a news site that banned coverage of NSA, net neutrality: https://t.co/0bsixJpH38

  — Andrew Couts (@AndrewCouts) July 25, 2016