Nieman Foundation at Harvard
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Oct. 17, 2008, 11:20 a.m.

Bruce Campbell doesn’t do glossy magazine pages

One other thing. Note that none of that great Hodgman material in the last post will appear in the next issue of Wired. No Bruce Campbell at all. That’s because the magazine version is an edited-down 683 words — a decent size for a magazine Q&A.

The web version is 8,476 words — the full interview. And it has all the good stuff that people will notice and link to. Another example of the wisdom of putting the raw materials of our stories online and letting people gravitate to the ingredients we normally try to hide.

Joshua Benton is the senior writer and former director of Nieman Lab. You can reach him via email ( or Twitter DM (@jbenton).
POSTED     Oct. 17, 2008, 11:20 a.m.
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