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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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Dec. 11, 2008, 3 p.m.

Me, on not hating your audience

Continuing our series of videos from the Nieman Foundation’s 70th-convocation discussion on the future of journalism, here’s…me. More specifically, ten minutes of me talking about:

— How journalists’ attitudes toward their audience needs to change;
— Why our pride at being hated by so many of our readers might be misplaced;
— A Carrot Top reference no one seemed to get;
— Comparing a 1995 interview with Arthur Sulzberger to a blog post by Josh Marshall.

Joshua Benton is the senior writer and former director of Nieman Lab. You can reach him via email (joshua_benton@harvard.edu) or Twitter DM (@jbenton).
POSTED     Dec. 11, 2008, 3 p.m.
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