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Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution
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Jan. 20, 2009, 6:34 a.m.

Morning Links: January 20, 2009

— Mathew Ingram at The Globe and Mail writes about their new experiment with using wikis to get public input on policy issues. More from Mathew in this space tomorrow.

— I recognize the need for innovation in the news business, particularly in advertising, but I am unsold on this idea (fourth item down):

US Ink is ready to help companies improve their taste in newspaper advertising. The ink supplier at March’s mediaXchange will introduce sticky notes embedded with an edible film that smells and tastes like an advertiser’s flavored product. “An important part of US Ink’s value proposition to the newspaper industry is to help make the printed newspaper more relevant in a digital era,” said Michael Dodd, US Ink’s president, explaining the company’s involvement in the concept. The film was developed in concert with suburban Philadelphia-based First Flavor Inc., whose patent-pending Peel ‘n Taste marketing system was first used in 2007.

Brings new meaning to “Eat the Press.”

Joshua Benton is the senior writer and former director of Nieman Lab. You can reach him via email (joshua_benton@harvard.edu) or Twitter DM (@jbenton).
POSTED     Jan. 20, 2009, 6:34 a.m.
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