Nieman Foundation at Harvard
HOME
          
LATEST STORY
Are you willing to pay for CNN.com? Prepare to be asked before year’s end
ABOUT                    SUBSCRIBE
Feb. 3, 2009, 6:59 a.m.

Morning Links: February 3, 2009

— Henry Copeland argues that the doom-mongering predictions of a 40-percent drop in advertising revenue…might be optimistic. Pay attention to this line:

With supply doubling and demand stagnant or down, advertising prices are headed to zero for any property that doesn’t deliver VERY compelling value to advertisers.

That’s the key I’ve repeated over and over: Even if the amount of what we would call “journalism” continues to grow, there’s no way it will grow faster than the total amount of content. And while the advertising market gives some added value to high-quality content, that equation fundamentally pulls advertising prices to zero.

— Speaking of: A Microsoft exec argues that “scale is more important that ever” online — to make money, you have to generate traffic in the gazillions. Of course, someone from Microsoft would say that, but Hearst’s Lincoln Millstein has argued something similar.

— Ryan Sholin writes about using wikis in news.

Joshua Benton is the senior writer and former director of Nieman Lab. You can reach him via email (joshua_benton@harvard.edu) or Twitter DM (@jbenton).
POSTED     Feb. 3, 2009, 6:59 a.m.
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Are you willing to pay for CNN.com? Prepare to be asked before year’s end
The cable news network plans to launch a new subscription product — details TBD — by the end of 2024. Will Mark Thompson repeat his New York Times success, or is CNN too different a brand to get people spending?
Errol Morris on whether you should be afraid of generative AI in documentaries
“Our task is to get back to the real world, to the extent that it is recoverable.”
In the world’s tech capital, Gazetteer SF is staying off platforms to produce good local journalism
“Thank goodness that the mandate will never be to look what’s getting the most Twitter likes.”