Nieman Foundation at Harvard
HOME
          
LATEST STORY
The LA Times’ Kevin Merida thinks Los Angeles is “the perfect place to redefine the modern newspaper”
ABOUT                    SUBSCRIBE
April 16, 2009, 1:49 p.m.

Mine. Er, Yours. Or Some Guy’s.

A brief update on Mine, the Time Inc. magazine customization effort I wrote about yesterday where you pick the mags whose old articles you’d like repackaged into a custom advertising vehicle for Lexus.

In the comments of that post, a woman named lindadcb writes:

I received a copy of “Mine” and it did not contain the titles I selected – so it’s not really ‘mine’?

I was confused by the entire thing

Perhaps she errantly received a copy of That Guy Down the Street’s? But seriously, it does appear there were some problems with Time Inc.’s customization engine. Our own Zach Seward got his copy in the mail yesterday and got this email a few hours later:

So apparently some Mine readers are getting apologies that Time Inc. screwed up their customization. (Actually, Zach reports, they got his magazine choices right. He picked the same ones that I did, except subbing in Time for InStyle. And his Lexus ad promoted the vehicle’s usefulness in transporting luggage, not “vintage wine,” as mine did. I guess Time readers don’t drink wine. Or something.)

Does the mention of a new sixth issue of Mine mean this will have a life beyond just being a Lexus promotional trial?

POSTED     April 16, 2009, 1:49 p.m.
SHARE THIS STORY
   
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
The LA Times’ Kevin Merida thinks Los Angeles is “the perfect place to redefine the modern newspaper”
“We don’t have to turn around a whole big ship. We can try things.”
The Mississippi Free Press launched early to cover the pandemic, but aims to be in nonprofit news “for the long game”
“If you seem to be an organization that’s only concerned with large donors and large foundations, you’re probably only concerned with one type of reporting.”
Publishers hope fact-checking can become a revenue stream. Right now, it’s mostly Big Tech who is buying.
Facebook alone works with 80 different fact-checking organizations worldwide.