Nieman Foundation at Harvard
HOME
          
LATEST STORY
Are you willing to pay for CNN.com? Prepare to be asked before year’s end
ABOUT                    SUBSCRIBE
May 31, 2009, 2:05 p.m.

A candid interview with Dean Singleton

It’s kind of a softball interview, but Jody Hope Strogoff’s talk with Dean Singleton, Denver Post publisher and MediaNews Group CEO  (“Innerview” in the Colorado Statesman) is worth reading for Singleton’s surprisingly candid remarks toward the end about the Rocky Mountain News, his Multiple Sclerosis, and his home and family.  And this about MediaNews’s paid content strategy:

You’re going to see less and less newsroom-generated copy online and more and more copy generated specifically for online. And we’re doing this company-wide. It’s not just Denver.

We’re going to move away from giving away our news content online for free — give a small amount of it away, and then air that out with reader-generated copy, with user-generated copy, with listings and other things online. We’re planning to make our online offerings much different than our print offerings….

Newspapers believed that if you build it they would come — that if we threw all of our content online, we’d build this huge audience, and advertisers would flock to it.

Well, we built a huge audience and advertisers flocked to it, except the Internet is so competitive. There’s so much inventory on so many sites that the price of Internet advertising is so low that you can’t make the kind of money on it that you can in print.

Yet, we were sending our best customers to the Web for free.

We will be moving away from giving away most of our content online. We will be redoing our online to appeal certainly to a younger audience than the print does, but we’ll have less and less newspaper-generated content and more and more information listings and user-generated content.

POSTED     May 31, 2009, 2:05 p.m.
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Are you willing to pay for CNN.com? Prepare to be asked before year’s end
The cable news network plans to launch a new subscription product — details TBD — by the end of 2024. Will Mark Thompson repeat his New York Times success, or is CNN too different a brand to get people spending?
Errol Morris on whether you should be afraid of generative AI in documentaries
“Our task is to get back to the real world, to the extent that it is recoverable.”
In the world’s tech capital, Gazetteer SF is staying off platforms to produce good local journalism
“Thank goodness that the mandate will never be to look what’s getting the most Twitter likes.”