Nieman Foundation at Harvard
HOME
          
LATEST STORY
What does it take to change a newsroom’s racial narrative? Minnesota Public Radio built a coalition to try
ABOUT                    SUBSCRIBE
May 13, 2009, 3:04 p.m.

Charging for content online so people won’t read it

There’s lots of chatter about MediaNews Group’s plan to charge for some content online. Details still TK, but this is important: MediaNews president Jody Lodovic doesn’t expect the pay wall to generate significant income.

Lodovic told Editor & Publisher’s Jennifer Saba, “The whole idea is to stop the erosion from print to online and encourage people to become print subscribers.” It’s less a revenue stream than a loss dam — and for a company with 54 daily newspapers that make nearly all of their money in print, it makes some sense. In any event, it’s a new way to think about pay walls.

POSTED     May 13, 2009, 3:04 p.m.
SHARE THIS STORY
   
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
What does it take to change a newsroom’s racial narrative? Minnesota Public Radio built a coalition to try
“I know we’re on the right track, but we need a conductor to keep us on the rails.”
Here’s Chalkbeat’s vision for local education news by 2025
The network’s pitch to local funders: “By the time the school reforms reached their zenith, there was not a single local education reporter dedicated to covering them.”
The New York Times shutters NYT en Español after three years: “It did not prove financially successful”
NYT en Español’s founding editorial director called the decision “extremely short-sighted,” and many others who’d worked on the product or read and followed it expressed their disappointment.