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The Marshall Project, an early model for single-subject nonprofit news sites, turns five today (and got a shoutout on Jeopardy last night)
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Aug. 13, 2009, 7:35 p.m.

Links on Twitter: Publishers vs. portals on ad effectiveness, Us Weekly’s preparations for traffic deluge, the Steal-o-Meter

Are ads on NYT, ESPN, WSJ more effective than on portals like AOL, Yahoo? Publishers, naturally, say yes http://tr.im/wks6 »

Can’t tell you how often I’ve referred to @ksablan‘s post on “topic pages for journalism.” Really useful http://tr.im/my61 »

How Us Weekly prepared for an onslaught of traffic to its exclusive Michael Jackson video http://tr.im/wlDW »

Hah! The Steal-o-Meter: @mediatwit rates various methods of excerpting, aggregating, and linking to others http://tr.im/wlR5 »

 
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The Marshall Project, an early model for single-subject nonprofit news sites, turns five today (and got a shoutout on Jeopardy last night)
“As a former journalist, I was mindful of the power of honest storytelling. As an idealist, I felt that if only Americans knew the truth, changes would soon follow.”
News portals like Yahoo still bring Democrats and Republicans together for political news, but they’re fading fast
Plus: Hello “lifestyle misinformation,” hundreds of dead newspapers “revived” online to support Indian interests, and all of the fact-checking discussion you could possibly want.
Doing more with less: Seven practical tips for local newsrooms to strrrrretch their resources
Content doesn’t need to be perfect to be valuable; share resources within a city, not just a company; and other ideas.