Links on Twitter: ESPN invests in 3D, “view through” as an advertising measurement, followers and readers aren’t the same | Nieman Journalism Lab

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Links on Twitter: ESPN invests in 3D, “view through” as an advertising measurement, followers and readers aren’t the same

By Twitter Jan. 5, 2010, 6 p.m.

In the now-standard redesign post, USA Today says its new home page will load 25-35% faster. http://j.mp/8KJ5DT »

1 million followers doesn’t equal 1 million readers. @anildash challenges Twitter follower numbers. http://j.mp/5lS3pV »

Click through, meet “view through.” Interesting look at the hard-to-track aspects of online advertising: http://j.mp/86I6w6 »

To broadcast in both HD and 3D, ESPN will need two production crews and two sets of announcers. http://j.mp/8mXeMs »

Business blogs get 12x more subscribers through email than RSS, says @hubspot. http://j.mp/5S4rLS »

POSTED Jan. 5, 2010, 6 p.m.

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