Nieman Foundation at Harvard
Hey, local news publishers: Give the people a calendar
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Jan. 11, 2010, 6 p.m.

Links on Twitter: The repetition of news coverage, Star Tribune shares newsletter stats, Google click rates fall fast outside of top slots

The click rate on Google search page ads falls by more than 50% when an ad isn’t in the top 4 spots. »

A good reason to get high quality video: partnerships that pop up down the road. »

News-centric newsletters from the Star Tribune, all with more than 36k subscribers, have a +17% open rate. »

The screenshots in Google Fast Flip got a considerable bump in size. From this to this »

A one-week Pew study of 6 Baltimore news stories finds 83% of the coverage was repetitive. »

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Hey, local news publishers: Give the people a calendar
“It shouldn’t be that difficult to keep an updated list of when and where and what the meetings are.”
Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones
A massive study of Upworthy headlines — remember Upworthy? — shows how a few emotionally charged words can mean the difference between viral and ignored.
Amazon calls it quits on newspaper and magazine subscriptions for Kindle and print
One Redditor: “I actually enjoy reading my local newspaper when it’s on the Kindle as opposed to the paper’s poorly designed website and frequently broken app.”