Links of Twitter: NBC to monitor ad viewing across screens, Murdoch says News Corp on ‘cusp of a digital dynasty,’ paywall tech firm keeps expectations low

Emerging provider of paywall technology warns clients profitability will not be fast. Their service fee is 20% http://j.mp/dnEr9B »

Hurry, Taylor deadline for “fairness” in newspaper reporting is this Friday. Grand prize: $10K http://j.mp/a19zOE »

When an ad loads before a video plays on a newspaper or magazine site, 25% of viewers click away http://j.mp/cnmerh »

Murdoch: News Corp is on the “cusp a digital dynasty,” after posting better-than-expected earnings http://j.mp/duaGzP »

NBC wants to show you more ads on more screens. It plans to track 40 users across devices during the Olympics. http://j.mp/aRoF14 »

For magazines, “less worse” is the new trend. Major pubs expect single, rather than double digit declines http://j.mp/cT7ZVj »

Sarah Scire

Seeking “innovative,” “stable,” and “interested”: How The Markup and CalMatters matched up

Nonprofit news has seen an uptick in mergers, acquisitions, and other consolidations. CalMatters CEO Neil Chase still says “I don’t think we’ve seen enough yet.”

Jonathan Stray

“Objectivity” in journalism is a tricky concept. What could replace it?

“For a long time, ‘objectivity’ packaged together many important ideas about truth and trust. American journalism has disowned that brand without offering a replacement.”

Renee DiResta, Abhiram Reddy, and Josh A. Goldstein

From shrimp Jesus to fake self-portraits, AI-generated images have become the latest form of social media spam

Within days of visiting the pages — and without commenting on, liking, or following any of the material — Facebook’s algorithm recommended reams of other AI-generated content.