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Newsonomics: In Memphis’ unexpected news war, The Daily Memphian’s model demands attention
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Feb. 23, 2010, 6 p.m.

Links on Twitter: Twitter preps ad platform, Batavian says “online advertising works,” 7 percent of Twitter users account for 80% of time

One year later, the Union-Bulletin in Washington’s Walla Walla Valley cautiously calls its paywall a success http://j.mp/dC1F5R »

Hope for online video ads: TubeMogul says 84% of users will watch a full 30-second pre-roll adhttp://j.mp/9YCXjl »

Nielsen finds that 7% of UK Twitter users account for 80% of total time spent on the social network http://j.mp/asljLU »

The Batavian’s publisher says “online advertising works,” but the way a typical newspaper site handles it doesn’t http://j.mp/9TA5Yb »

Twitter preps ad platform for next month. Ads will be “relevant and useful, so the user doesn’t think of it as an ad” http://j.mp/aL3CKM »

 
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Newsonomics: In Memphis’ unexpected news war, The Daily Memphian’s model demands attention
It’s generated controversy over its fundraising, its paywall, and its staffing. But it’s also about as close as a major American city has gotten to a digital news site that can go toe-to-toe with the local daily newspaper.
The New Yorker’s new weekly newsletter on climate change will try to break through the daily noise
“Climate is one of those big, overarching topics that feels essential to understand and also very overwhelming. The newsletter form seems like the right way to approach it because it narrows the focus.”
Spotify is gaining a podcast audience quickly. But is it an audience that isn’t as interested in news?
Data from Germany finds that Apple Podcasts users devote about 23 percent of their podcast listening to news shows — versus just 8 percent for Spotify users.