Links on Twitter: Twitter preps ad platform, Batavian says “online advertising works,” 7 percent of Twitter users account for 80% of time

By Twitter Feb. 23, 2010, 6 p.m.

One year later, the Union-Bulletin in Washington’s Walla Walla Valley cautiously calls its paywall a success http://j.mp/dC1F5R »

Hope for online video ads: TubeMogul says 84% of users will watch a full 30-second pre-roll adhttp://j.mp/9YCXjl »

Nielsen finds that 7% of UK Twitter users account for 80% of total time spent on the social network http://j.mp/asljLU »

The Batavian’s publisher says “online advertising works,” but the way a typical newspaper site handles it doesn’t http://j.mp/9TA5Yb »

Twitter preps ad platform for next month. Ads will be “relevant and useful, so the user doesn’t think of it as an ad” http://j.mp/aL3CKM »

POSTED Feb. 23, 2010, 6 p.m.

PART OF A SERIES Twitter

Show tags

TWITTER FACEBOOK EMAIL

Andrew Deck

Dow Jones negotiates AI usage agreements with nearly 4,000 news publishers

Earlier this year, the WSJ owner sued Perplexity for failing to properly license its content. Now its research tool Factiva has negotiated its own AI licensing deals.

Joshua Benton

There’s now a way for journalists to verify their Bluesky accounts through their employers (while still keeping control of them)

It may be too late for @edwardrmurrow.cbsnews.com, @huntersthompson.rollingstone.com, or @mikewallace.60minutes.com, but today’s reporters have another way to prove who they are on the rapidly growing social network.

Sarah Scire

Tuning out TV news might be behind the decline in media trust. (No, really!)

But: “Does falling trust cause people to change their media use, or do changing media habits cause lower trust?”