Nieman Foundation at Harvard
Hey, local news publishers: Give the people a calendar
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March 1, 2010, 6 p.m.

Links on Twitter: Middlemen and online ads, Twitter does poorly on Facebook, e-readers may get cheaper

None of the top ten most referred media sites from Facebook belong to traditional newspapers. Five of Google’s do »

Le Monde boasts 100K premium online subscribers paying $8 monthly. Some European lessons on monetizing content »

Dominant e-reader chip gets more efficient. Next generation readers (iPad excluded) may come in under $150 »

If you want to go viral on Facebook, don’t talk about Twitter »

$5 CPM can net a publisher $1 once everyone else (agency, network, data provider, ad exchange, ad server) gets paid »

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Hey, local news publishers: Give the people a calendar
“It shouldn’t be that difficult to keep an updated list of when and where and what the meetings are.”
Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones
A massive study of Upworthy headlines — remember Upworthy? — shows how a few emotionally charged words can mean the difference between viral and ignored.
Amazon calls it quits on newspaper and magazine subscriptions for Kindle and print
One Redditor: “I actually enjoy reading my local newspaper when it’s on the Kindle as opposed to the paper’s poorly designed website and frequently broken app.”