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Newsonomics: Two years after launching a local news company (in an Alden market), here’s what I’ve learned
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June 29, 2010, 10 a.m.

Collaboration instead of the crowd: Gabriella Coleman & Karim Lakhani on how people work together online

News organizations, faced with the dual incentives of declining resources and the possibilities of the Internet, have tried any number of angles for gathering the labor of its audience in ways useful to the enterprise. (Crowdsourcing is the term, for which you can credit/blame outgoing Nieman Fellow Jeff Howe.) But outside a few oft-repeated anecdotes, it’s sometimes unclear what lasting value those efforts have produced. Or at the very least, the value isn’t as obvious as it is in the open-source software movement, where enormously popular and powerful programs have been built on the backs of coordinated volunteer labor.

Above you’ll see two people who know a lot about that software world talking about what they’ve learned about how collaborative communities work. This is a video of a plenary session at the recent Future of News and Civic Media Conference at MIT. The lineup: Gabriella Coleman, an NYU professor who studies online collaboration, particularly in the Debian Linux community; Karim Lakhani, the Harvard Business School professor, who studies distributed innovation systems and who has also spent a lot of time looking at the software world; and moderator Chris Csikszentmihályi, director of the MIT Center for Future Civic Media.

Neither Coleman nor Lakhani specifically research the journalism world, but that’s part of what I find appealing about them: They don’t bring along either the assumptions of professional identity that many journalists do or the blind webby optimism of some sloganeers. They know the “crowd” can do amazing things, but they also know it’s really, really hard to optimize systems to ensure amazement happens. Give them a listen.

POSTED     June 29, 2010, 10 a.m.
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