Beckett, Lois. "Getting beyond just pageviews: Philly.com’s seven-part equation for measuring online engagement." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Oct. 2010. Web. 22 Jan. 2021.
APA
Beckett, L. (2010, Oct. 26). Getting beyond just pageviews: Philly.com’s seven-part equation for measuring online engagement. Nieman Journalism Lab. Retrieved January 22, 2021, from https://www.niemanlab.org/2010/10/getting-beyond-just-pageviews-philly-coms-seven-part-equation-for-measuring-online-engagement/
Chicago
Beckett, Lois. "Getting beyond just pageviews: Philly.com’s seven-part equation for measuring online engagement." Nieman Journalism Lab. Last modified October 26, 2010. Accessed January 22, 2021. https://www.niemanlab.org/2010/10/getting-beyond-just-pageviews-philly-coms-seven-part-equation-for-measuring-online-engagement/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/10/getting-beyond-just-pageviews-philly-coms-seven-part-equation-for-measuring-online-engagement/
| title = Getting beyond just pageviews: Philly.com’s seven-part equation for measuring online engagement
| last = Beckett
| first = Lois
| work = [[Nieman Journalism Lab]]
| date = 26 October 2010
| accessdate = 22 January 2021
| ref = {{harvid|Beckett|2010}}
}}