Nieman Foundation at Harvard
HOME
          
LATEST STORY
Here’s Chalkbeat’s vision for local education news by 2025
ABOUT                    SUBSCRIBE
Oct. 28, 2011, 11 a.m.

Heron: “I think my job will probably not exist in five years.”

Why the social media editor job may be a transitional one.

Is the most up-and-coming job in journalism — the social media editor — a permanent position at news outlets, or a transitional role?

At a panel discussing social media best practices at the Journalism Interactive conference this morning, The New York Times’ co-social media editor, Liz Heron, said that her own position probably falls on the side of transitional. “I think my job will probably not exist in five years,” she said.

But! That’s “not because social media will die out or fade,” Heron noted. Quite the opposite. We’re in a moment of disruption right now — social media may be slowly transforming some formerly standard newsroom practices (and formerly standard newsroom assumptions), but, for all their impact, they’re not universal. Twitter and Facebook and social news in general are still things that need to be learned — and, within the newsroom, advocated for.

That won’t be the case for much longer, Heron suggested. (As Heron’s co-panelist, NBC’s Jim Long, put it: In a few years, having a social media editor will make as much sense as having a telephone consultant.) As social media become more diffusive, their impact will be, as well. Social media, and innovation in their use, will become more of a team effort. And so, Heron said, “it’ll be less necessary to have one person in charge.”

Image by Widjaya Ivan used under a Creative Commons license.

POSTED     Oct. 28, 2011, 11 a.m.
SHARE THIS STORY
   
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Here’s Chalkbeat’s vision for local education news by 2025
The network’s pitch to local funders: “By the time the school reforms reached their zenith, there was not a single local education reporter dedicated to covering them.”
The New York Times shutters NYT en Español after three years: “It did not prove financially successful”
NYT en Español’s founding editorial director called the decision “extremely short-sighted,” and many others who’d worked on the product or read and followed it expressed their disappointment.
Nonprofit news outlets aren’t relying as heavily on foundations — but journalism philanthropy continues to grow
“Nonprofit news organizations have much in common even if their scope or mission differs. Their journalistic missions are shaped largely by the gaps they are trying to fill — investigative at the state, national and global level; more general news at the local level.”