Television is about to be disrupted by the same fragmentation print has faced: the ability to better target advertising, but only if you have the right data.
Benton, Joshua. "Newspaper ad revenues now at mid-1950s levels." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 15 Mar. 2012. Web. 23 Mar. 2023.
APA
Benton, J. (2012, Mar. 15). Newspaper ad revenues now at mid-1950s levels. Nieman Journalism Lab. Retrieved March 23, 2023, from https://www.niemanlab.org/2012/03/newspaper-ad-revenues-now-at-mid-1950s-levels/
Chicago
Benton, Joshua. "Newspaper ad revenues now at mid-1950s levels." Nieman Journalism Lab. Last modified March 15, 2012. Accessed March 23, 2023. https://www.niemanlab.org/2012/03/newspaper-ad-revenues-now-at-mid-1950s-levels/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/03/newspaper-ad-revenues-now-at-mid-1950s-levels/
| title = Newspaper ad revenues now at mid-1950s levels
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 15 March 2012
| accessdate = 23 March 2023
| ref = {{harvid|Benton|2012}}
}}
