Nieman Foundation at Harvard
HOME
          
LATEST STORY
Now nonprofit, The Salt Lake Tribune has achieved something rare for a local newspaper: financial sustainability
ABOUT                    SUBSCRIBE
March 15, 2012, 9:58 a.m.
LINK: newsosaur.blogspot.com  ➚   |   Posted by: Joshua Benton   |   March 15, 2012

Newsosaur Alan Mutter noticed that the Newspaper Association of America released their final 2011 ad revenue numbers Wednesday, and you won’t be surprised to learn they’re not good. The headlines:

— Ad revenues (print + online) are less than half what they were in 2005 ($49.4 billion vs. $23.9 billion).

— Online ad revenues were up in 2011, but only 6.8 percent from 2010. Newspapers still earn $6.36 in print ad revenue for every $1 in digital ad revenue.

— Mutter notes that the last time newspaper ad revenue was this low was in 1984. But it’s even worse when you take inflation into account.

The last year newspaper ad revenues were this low in real dollars was in 1954. That year, the newspaper business earned just under $2.7 billion — which in 2011 dollars would be around $22.5 billion.

Go check Mutter’s post for more good data, including some numbers that put the newspaper industry’s underperformance in the context of other traditional media industries. Rick Edmonds also has a good take over at Poynter. The full NAA numbers are here.

Show tags Show comments / Leave a comment
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Now nonprofit, The Salt Lake Tribune has achieved something rare for a local newspaper: financial sustainability
The Salt Lake Tribune’s transition to nonprofit status has been closely watched in the news industry. “The opportunity for us to prove that this can work is significant and so is the responsibility.”
Address — don’t sidestep — health misinformation to debunk falsehoods, study finds
“Don’t be afraid to tackle misinformation head on. It’s important that people speak out, and you can repeat [misinformation] and then debunk it.”
A rose is a rose is a rose, but please, please make it clear to your readers what a “subscriber” is
Do you mean “people who pay a news company hundreds of dollars a year”? Or “email addresses we have in a spreadsheet somewhere”?