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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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Archives: May 2013

In a small town in south Louisiana, two weekly newspapers have battled for more than four decades. Not any longer.
Plus: Newsweek up for sale again, the social media editor in decline, and the rest of the week’s media and tech news.
Digital advertising is still growing — but not for publishers, many of which are struggling to get past zero growth. How can a news company compete with the Googles and Facebooks for advertiser dollars?