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Archives: June 12, 2014

The gooooooooooaaaaallllll is increased engagement.
Maybe it’s not quite as big a change as the rise of the web — but the rise of the smartphone deserves to be in the conversation. And traditional news companies are falling behind.
In the quest for smarter news notifications, NBC News Digital’s Breaking News app will now send alerts specific to where readers — and their phones — are located. Justin Ellis