When the Mexican digital news site Animal Politico obtained previously classified government documents on drug cartels, it wanted to figure out the best way to unleash the “great potential” of the data.
“That’s part of the strategy. Make the funnel as big as you can, make people really excited about supporting your content, and then you have a relationship to work with and follow up on.”
“That’s what we can do, as a platform: be really responsive to what publishers want out of us.” Also coming up: A major move into international markets.
Benton, Joshua. "You’re probably underestimating how much your articles are being shared via text message." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Oct. 2015. Web. 19 Oct. 2024.
APA
Benton, J. (2015, Oct. 22). You’re probably underestimating how much your articles are being shared via text message. Nieman Journalism Lab. Retrieved October 19, 2024, from https://www.niemanlab.org/2015/10/youre-probably-underestimating-how-much-your-articles-are-being-shared-via-text-message/
Chicago
Benton, Joshua. "You’re probably underestimating how much your articles are being shared via text message." Nieman Journalism Lab. Last modified October 22, 2015. Accessed October 19, 2024. https://www.niemanlab.org/2015/10/youre-probably-underestimating-how-much-your-articles-are-being-shared-via-text-message/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/10/youre-probably-underestimating-how-much-your-articles-are-being-shared-via-text-message/
| title = You’re probably underestimating how much your articles are being shared via text message
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 22 October 2015
| accessdate = 19 October 2024
| ref = {{harvid|Benton|2015}}
}}
