Nieman Foundation at Harvard
HOME
          
LATEST STORY
Blame Craig: How Facebook’s AI bot explains the decline of the news industry
ABOUT                    SUBSCRIBE
Oct. 22, 2015, 1:06 p.m.
Mobile & Apps

You’re probably underestimating how much your articles are being shared via text message

In BuzzFeed’s news app, sharing via SMS is a more common user action than via Facebook or Twitter.

Last fall, in our Predictions for 2015 package, Jamie Mottram of Gannett predicted we’d see an increase in SMS sharing. He cited the impact a SMS share button had had on Gannett’s sports site For The Win:

jamie-mottram-predix2

I’ve seen a few more texting share icons pop up here and there, but it’s unclear how big a driver of traffic they are. (Dark social!) So I asked one news organization that knows a thing or two about social — BuzzFeed — what they were seeing in their BuzzFeed News app.

buzzfeed-news-app-sms-text-shareBuzzFeed News puts more care into its sharing experience than most, creating attractive story cards like this one for texting (and other platforms).

I asked BuzzFeed’s Stacy-Marie Ishmael if she’d share data on which share options get used most often. Among Facebook, Twitter, and texting, I think conventional wisdom would be that Facebook’s the most popular (the goliath!), Twitter next (the one all the journalists are on!), and SMS third.

But it’s the opposite:

(Also note Reading List ahead of Pocket ahead of Instapaper. And good ol’ email is still strong.)

We’ve written a number of times about the rise of chat apps (Snapchat, WhatsApp, WeChat, Line, Kakao, Kik, etc.) as distribution platforms, and that’s very true. But don’t forget about humble old SMS. If you make it easier for your readers to share via text on mobile, they just might take you up on the offer.

Photo by Robert Couse-Baker used under a Creative Commons license.

POSTED     Oct. 22, 2015, 1:06 p.m.
SEE MORE ON Mobile & Apps
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Blame Craig: How Facebook’s AI bot explains the decline of the news industry
“Definitely craigslist…. I don’t know that facebook is really to blame for anything specific.” And maybe the Pope did endorse Trump after all!
The Pink Sauce debacle is the logical next step of the “Instagrammable” movement
Pink Sauce may be a sign that we’ve reached the next phase in an internet culture that has privileged aesthetic over function for years.
“Space is for everyone”: Meet the scientists trying to put otherworldly images into words
“It is a lot like science writing in general. You need to have a very good understanding of the content.”