Nieman Foundation at Harvard
HOME
          
LATEST STORY
A paywall? Not NPR’s style. A new pop-up asks for donations anyway
ABOUT                    SUBSCRIBE
Oct. 22, 2015, 1:06 p.m.
Mobile & Apps

You’re probably underestimating how much your articles are being shared via text message

In BuzzFeed’s news app, sharing via SMS is a more common user action than via Facebook or Twitter.

Last fall, in our Predictions for 2015 package, Jamie Mottram of Gannett predicted we’d see an increase in SMS sharing. He cited the impact a SMS share button had had on Gannett’s sports site For The Win:

jamie-mottram-predix2

I’ve seen a few more texting share icons pop up here and there, but it’s unclear how big a driver of traffic they are. (Dark social!) So I asked one news organization that knows a thing or two about social — BuzzFeed — what they were seeing in their BuzzFeed News app.

buzzfeed-news-app-sms-text-shareBuzzFeed News puts more care into its sharing experience than most, creating attractive story cards like this one for texting (and other platforms).

I asked BuzzFeed’s Stacy-Marie Ishmael if she’d share data on which share options get used most often. Among Facebook, Twitter, and texting, I think conventional wisdom would be that Facebook’s the most popular (the goliath!), Twitter next (the one all the journalists are on!), and SMS third.

But it’s the opposite:

(Also note Reading List ahead of Pocket ahead of Instapaper. And good ol’ email is still strong.)

We’ve written a number of times about the rise of chat apps (Snapchat, WhatsApp, WeChat, Line, Kakao, Kik, etc.) as distribution platforms, and that’s very true. But don’t forget about humble old SMS. If you make it easier for your readers to share via text on mobile, they just might take you up on the offer.

Photo by Robert Couse-Baker used under a Creative Commons license.

POSTED     Oct. 22, 2015, 1:06 p.m.
SEE MORE ON Mobile & Apps
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
A paywall? Not NPR’s style. A new pop-up asks for donations anyway
“I find it counterproductive to take a cynical view on tactics that help keep high-quality journalism freely accessible to all Americans.”
The story of InterNation, (maybe) the world’s first investigative journalism network
Long before the Panama Papers and other high-profile international projects, a global network of investigative journalists collaborated over snail mail.
Want to boost local news subscriptions? Giving your readers a say in story ideas can help
“By providing a service that answers questions posed by audience members, audiences are more likely to reciprocate through subscriptions.”