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Archives: July 2016

“One of the things that MuckRock focused on in the beginning was to de-intimidate requests. We want to do the same thing with the appeals process.”
“No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running.”
The Post wants to be on “every bottable platform.” It plans to launch this fall on SMS and then Slack.
Plus: Staffing changes at NPR, a new player in podcast advertising, and iHeartRadio hearts podcasts a bit more.
“We were able to build a pretty tremendous amount based on a shoestring, but now we’re just getting a little more reactive to the realities of a shoestring business.”