Nieman Foundation at Harvard
HOME
          
LATEST STORY
ProPublica and The Texas Tribune are teaming up on a full-time, Texas-focused investigative news unit
ABOUT                    SUBSCRIBE
July 12, 2016, 12:22 p.m.
Audience & Social

Bloomberg Media and Twitter announced a partnership to livestream select programs from Bloomberg TV — extending the network’s reach beyond its relatively small TV audience and furthering the social network’s aim to be the home for live content.

“By partnering with Twitter, viewers from all over the world will now be able to leverage a powerful, real-time platform to consume and react to the news, accelerating our position as a leader in global business video, and offering new and innovative opportunities for our marketing partners,” says Bloomberg Media CEO Justin B. Smith.

Under the partnership, Twitter will stream three Bloomberg Television weekday shows:

“Bloomberg West” (M-F 6-7 PM ET / 3-4 PM PT), its flagship technology program hosted by Emily Chang.

“What’d You Miss?” (M-F 4-5 PM ET), top stories covering global financial markets hosted by Joe Weisenthal.

“With All Due Respect” (M-F 5-6 PM ET), analysis of the current election cycle by political journalists Mark Halperin and John Heilemann.

“Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications,” says Twitter chief financial officer Anthony Noto.

Twitter is, for all its flaws, the established place for breaking news online, and it’s aiming to boost that with livestreaming video deals. It struck a deal to livestream part of Wimbledon, will stream the Democratic and Republican conventions via a deal with CBS, and is paying $10 million to stream NFL Thursday night games this fall. Twitter is also reportedly near closing about 10 more livestreaming deals, ranging from sports to politics.

As a part of the deal with the network, Twitter plans to sell ads against the content, but only on non-live clips. Twitter, which has stalled at around 310 million active monthly users, is relying heavily on live video to boost activity encouraging the phenomenon of live-tweeting.  “We believe live streaming video is a strong complement to the live nature of Twitter, and it helps instantly explain the value of our service,” Twitter said in it’s Q4 shareholder statement.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
ProPublica and The Texas Tribune are teaming up on a full-time, Texas-focused investigative news unit
“This is not ProPublica Texas. This is a very different entity — a cobranded, co-managed operation that brings together the natural strengths of two different but compatible organizations.”
The News Revenue Hub is launching a pilot project to help news orgs increase their readers’ loyalty
You can turn loyal readers into members and subscribers. But first, you have to turn occasional readers into loyal readers.
Twitter says it wants to solve the “journalists’ careers end because someone digs up an old tweet” problem
“These are some of the biggest reasons why people don’t tweet. Which is why we actually take this very seriously.”