Nieman Foundation at Harvard
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Archives: October 2018

“The goal is to make those signals more useful and to help platforms…make better, more informed decisions about ranking and ad purchases — which we hope will help drive both promotion and financial support to quality news and away from disinformation, misinformation, and junk.”
“We’re a subscription business, so we’ve been looking a lot at binge-watching and creating a body of work that, when people find one, they will spend time with multiple episodes.”
News publishers of all sizes are partnering to “save democracy” at the local level; more than 35,000 stories have been published.
Plus: The CBC joins the daily podcast game, smart speakers approach a tipping point, and the growing podcast scene in the Middle East.
“While younger Europeans are less likely than those 50 and older to use public news media, they are more likely to name a newspaper or magazine brand as their main source for news.”
“The model is designed to reward engagement and loyalty. We think those things are the currency of publishing in the future, that relationship with the consumer. The better you do at that, the better you do under Scroll.”
“We couldn’t get the plans, but through the audience we managed to do it. I feel like screaming, hurray, how awesome.”
“Bottom line: The decline in referrals to publishers from Facebook is not universal, and in the face of those declines, other sources of traffic are more important than ever.”