The Wall Street Journal has been previewing Noted, a monthly digital “news and culture” magazine for 18- to 34-year-olds, for the past couple of months, and on Tuesday it officially launched. Noted, whose tagline is “For you. With you. By you,” is a push to attract younger audiences to the Journal, and it’ll be published across platforms, with a section front on WSJ.com but also with content on Instagram, Facebook, and LinkedIn. A couple of early stories included “Notes on the Pandemic” and “Coronavirus Video Diaries.”

The project is overseen by Dory Carr-Harris, the Journal’s Young Audiences editor (a new position as of the end of April) and Louise Story, the paper’s news strategist and CTO. It has a team of six reporters, many of whom joined the Journal in the past year — Deborah Acosta, Tyler Blint-Welsh, Alvin Chang, Alex Janin, J.J. McCorvey, and Allison Pohle. All of them were introduced on Noted’s Instagram account this week. Here, for instance, is a post introducing Blint-Welsh:

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We're getting ready to launch our first issue, and wanted to give you all a chance to meet the team behind WSJ Noted.⁠ ⁠ Today, we'd like you to meet our Culture Reporter and Newsletter Editor, Tyler Blint-Welsh⁠ Where you grew up: Brooklyn⁠ Age: 24⁠ Last thing consumed: The newest season of “Family Guy” and a margarita⁠ Someone interesting you interviewed recently: I’ve been talking to white Americans about their past silence on issues related to race and systematic oppression in an attempt to understand why George Floyd’s killing has sparked so many white people to start to speak out against racism. 📸: Daniel Antturi

A post shared by Noted (@wsjnoted) on Jun 21, 2020 at 12:01pm PDT

What Noted is not is a separate, cheaper Wall Street Journal gateway product (RIP, NYT Now). Noted is behind the Journal’s dynamic paywall, which offers non-subscribed visitors access to a certain number of free stories based on their propensity to subscribe. It’s included with a Wall Street Journal subscription, of course; Story also pointed out that more than 200 colleges and universities offer site licenses to all of the Journal’s products, thus including Noted. Each monthly issue will have a “cover story that is free to anyone.” A number of Noted stories will also pull out highlights and different parts of other Journal stories, and those stories will also be free. But it’s not some kind of “WSJ Junior” gateway product. “We’re not trying to migrate people,” Story said. “We’re not trying, over time, to move people from one product to another product. It’s all in our same product.”

In addition to those core reporters, Noted will use some freelance contributors, as well as other Journal reporters. But one of its main sources for feedback and story ideas will be Noted Advisers a group of more than 7,000 young readers who will be invited to preview content, give feedback, and join Q&As with Noted staff. The main community group will be hosted on LinkedIn. Over the last week, many of the Advisers announced their participation in the program in coordinated posts on Twitter and LinkedIn.

congrats Annie!! i’m an adviser too, and so excited to work with you! ✨

— madison (@_mvett) June 29, 2020

YOU ARE AMAZING

— elissa (@elissatreu) June 26, 2020

Congratulations 👏🏻👏🏻👏🏻

— Marisel Salazar (@MariselSalazar) June 25, 2020

STEPHEN THIS IS AMAZING IM SO HAPPY FOR YOU MAN CONGRATS!!! @WSJ @noted_wsj Y’all are getting an absolute stud!!!

— Sid Rajiv (@sidrajiv) June 25, 2020