We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The Wall Street Journal / Suzanne Vranica and Keach Hagey
/ Sep 30“ComScore, known for its Internet-traffic measurement capabilities, and Rentrak, which uses set-top box data to gauge television viewing, together create a more formidable competitor to Nielsen NV, the reigning behemoth in audience measurement in the U.S.” —JE
Tags:
audience data,
audience measurement,
comScore,
metrics,
Nielsen,
Rentrak
