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Seeking “innovative,” “stable,” and “interested”: How The Markup and CalMatters matched up
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The Membership Puzzle Project / Phillip Smith / Aug 21
“It is clear that the tactics of paid lead acquisition do translate to the world of journalism —people do respond positively to the advertising campaigns, subscribe from social platforms, and stay engaged. And these strategies can be useful even if you have a paywall or patronage model.”