We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The Verge / Ashley Carman
/ Jan 8“This means that if you and I were listening to the same Spotify-exclusive podcast, we may receive different ads because we have different interests, ages, gender, and locations, among other things. Brands that use Spotify’s targeted ads will also receive more detailed data than they would from a typical podcast ad. That includes the number of times listeners heard an ad, the ad’s reach, and anonymized audience insight.” —
Tags:
programmatic advertising,
real-time advertising,
Spotify
