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Seeking “innovative,” “stable,” and “interested”: How The Markup and CalMatters matched up
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Kristina Monllos / Jul 29
“Media buyers say smaller brands that are more dependent on direct response campaigns are more likely to return than bigger household name brands like Unilever and Starbucks as those smaller brands need Facebook ads to help drive revenue.”
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