We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Better News / Mallorie Sullivan, Narda Perez, and Ashley Slayton
/ Jul 29“Instagram is a discovery tool, but local news on Instagram is informational, personality-driven and all about utility. We knew that people would turn to Instagram and other social platforms to find the latest storm-related updates. Our challenge was finding the right way to connect with them, to create the news they wanted to receive and to do it in a way that was relatable for them…This strategy of service journalism is what has allowed our Instagram following to grow by 72% last year from 124,000 followers to 213,000.” —JB
Tags:
Dallas Morning News,
Instagram
