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Nothing against the “Death Star,” but the LA Times thinks its new daily news podcast can go where the biggies can’t
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What does it mean for other news organizations hoping to attract institutional support?
Get this: a defined collection of news stories, organized into sections, that you can browse and read through from front to back and then be done with. What a crazy idea!
It’s a remarkable turnaround for an institution that’s been losing money for what seems like forever, and there are lessons to be had for other digital publishers.
If we know lots of people on social will only glance at our headlines and not tap through, why can’t we bring better information to them where they are?
Exclusive podcasts, tightened paywalls, and just plain asking each played a part.