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Get this: a defined collection of news stories, organized into sections, that you can browse and read through from front to back and then be done with. What a crazy idea!
It’s a remarkable turnaround for an institution that’s been losing money for what seems like forever, and there are lessons to be had for other digital publishers.
If we know lots of people on social will only glance at our headlines and not tap through, why can’t we bring better information to them where they are?
Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
“If you didn’t read The Guardian or know anything about it, you should be able to listen to that podcast and get an idea of the stories we thought were important. We certainly tried to reflect The Guardian’s values.”
Two dozen experiments, one Brexit and one U.S. presidential election, and hundreds of thousands of readers later, the Mobile Innovation Lab has some thoughts about what newsroom innovation and experimentation requires on a practical level.
Like Circa before it, The Guardian aims to atomize a big breaking story into its individual parts — and then be smart about showing you the right ones at the right time.