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A journalistic lesson for an algorithmic age: Let the scientific method be your guide
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Articles by Ariel Zirulnick

“If we continue to study just the tiny portion of a person’s day that they spend consuming journalism, we will miss innumerable opportunities to weave ourselves into people’s lives.”
“Newsrooms won’t find the key to any of this in their analytics.”
“What they lose in potential subscription dollars, they’ll make up in underwriting, donations, and sponsorships — community thanks for becoming a part of the solution.”
“There’s an endless list of ‘jobs to be done’ in a news organization that audience members can be trained to do — or might already do better than journalists.”