Robinson, James G.. "Think audiences, not just metrics." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 19 Dec. 2013. Web. 26 Mar. 2023.
APA
Robinson, J. (2013, Dec. 19). Think audiences, not just metrics. Nieman Journalism Lab. Retrieved March 26, 2023, from https://www.niemanlab.org/2013/12/think-audiences-not-just-metrics/
Chicago
Robinson, James G.. "Think audiences, not just metrics." Nieman Journalism Lab. Last modified December 19, 2013. Accessed March 26, 2023. https://www.niemanlab.org/2013/12/think-audiences-not-just-metrics/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/12/think-audiences-not-just-metrics/
| title = Think audiences, not just metrics
| last = Robinson
| first = James G.
| work = [[Nieman Journalism Lab]]
| date = 19 December 2013
| accessdate = 26 March 2023
| ref = {{harvid|Robinson|2013}}
}}
James Robinson is director of news analytics at The New York Times.
