Robinson, James G.. "Think audiences, not just metrics." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 19 Dec. 2013. Web. 21 Nov. 2023.
APA
Robinson, J. (2013, Dec. 19). Think audiences, not just metrics. Nieman Journalism Lab. Retrieved November 21, 2023, from https://www.niemanlab.org/2013/12/think-audiences-not-just-metrics/
Chicago
Robinson, James G.. "Think audiences, not just metrics." Nieman Journalism Lab. Last modified December 19, 2013. Accessed November 21, 2023. https://www.niemanlab.org/2013/12/think-audiences-not-just-metrics/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/12/think-audiences-not-just-metrics/
| title = Think audiences, not just metrics
| last = Robinson
| first = James G.
| work = [[Nieman Journalism Lab]]
| date = 19 December 2013
| accessdate = 21 November 2023
| ref = {{harvid|Robinson|2013}}
}}
James Robinson is director of news analytics at The New York Times.
