Robinson, James G.. "Think audiences, not just metrics." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 19 Dec. 2013. Web. 31 Jan. 2025.
APA
Robinson, J. (2013, Dec. 19). Think audiences, not just metrics. Nieman Journalism Lab. Retrieved January 31, 2025, from https://www.niemanlab.org/2013/12/think-audiences-not-just-metrics/
Chicago
Robinson, James G.. "Think audiences, not just metrics." Nieman Journalism Lab. Last modified December 19, 2013. Accessed January 31, 2025. https://www.niemanlab.org/2013/12/think-audiences-not-just-metrics/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/12/think-audiences-not-just-metrics/
| title = Think audiences, not just metrics
| last = Robinson
| first = James G.
| work = [[Nieman Journalism Lab]]
| date = 19 December 2013
| accessdate = 31 January 2025
| ref = {{harvid|Robinson|2013}}
}}